In the last 75 years there are have been numerous eyewear innovators. We consider Tura one of the first eyewear innovators in the United States. They were the first to start advertising in Vogue Magazine, they were the first to introduce Eyewear as a Fashion Accessory, they were the first to promote fashion colors, they were the first to do eyewear Trunk Shows. While they were not the first to introduce jeweled eyewear, we would have to go back to the Chinese in the 1600’s, they were the first to promote Luxury Eyewear in the USA.
This year they are celebrating 75 years of business.
One of their first ads in Vogue Magazine:
You can see more about Tura here at The History of Tura Eyewear.