Sponsorship Agreement Will Place Wiley X Shades Front and Center at Outdoor Car Events, Reaching Hundreds of Thousands With Message of Style and Vision Protection
Wiley X®, Inc. is now the preferred sunglass of the Goodguys Rod and Custom Association, producers of dynamic outdoor events for hot rod and custom car enthusiasts across the country.
Through this new sponsorship agreement, Wiley X will be featured prominently at 19 Goodguys events across the country, including the Goodguys 28th West Coast Nationals August 22-24 at the Pleasanton Fairgrounds in California. This three-day extravaganza is the “Crown Jewel” of the Goodguys season, with upwards of 100,000 auto enthusiasts expected to attend over the three days. Wiley X will be a featured exhibitor at this event, and will be on hand to share its extensive line of performance protective eyewear and promote the importance of premium vision protection.
Wiley X will be promoted at these events in a variety of ways, including on-site banners, public address announcements, visitor goody bags, website promotions, advertising in the Goodguys Goodtimes Gazette, and more.
“These events are a great venue for us and an ideal way to reach out to a broad new audience,” said Wiley X Co-Owner Myles Freeman, Jr. “We have a strong ‘track record’ promoting our sunglass line through top NASCAR drivers and other racing-related activities, and custom car enthusiasts are a natural extension of this. In addition, the Goodguys are headquartered in the East Bay area, like us, and this fits well with our goal of partnering with like-minded businesses both locally and nationally,” added Freeman.
Wiley X has a growing reputation for providing racing and automotive enthusiasts, motorcycle riders, active outdoorsmen and others with clear vision and superior vision protection. Its extensive product roster includes innovative eyewear families such as the Climate Control™ Series, with a patented, removable soft-foam Facial Cavity™ Seal that protects the eyes against wind, dust and peripheral light; or Wiley X’s Changeable Series sunglasses that allow wearers to quickly switch lenses to suit changing environmental conditions.
All told, Wiley X offers dozens of models for a wide range of activities, every one meeting stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards for occupational-grade eye protection. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes — a key reason why the company is a leading provider of protective eyewear to the U.S. military, law enforcement and other tactical wearers worldwide. In addition, almost every Wiley X style is Rx-Ready, making the brand a great choice for people who require prescription lenses but also demand state-of-the-art eye protection.
For more information about Wiley X’s full line of performance protective eyewear for outdoor action, work or just hitting the highway — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com. For more information about the Goodguys Rod and Custom Association, visit: good-guys.com.