Austin, TX – March, 2013 – VisionWeb, the premiere provider of technology solutions to the eyecare industry, today unveiled the transformation of its corporate identity with the launch of a new logo and a completely redesigned website.
The new look is designed to represent today’s VisionWeb, an organization dedicated to driving efficiency through the connectivity of the internet, and that continues to expand its presence as the leading online service provider for eyecare practices.
“VisionWeb has evolved significantly since being introduced to the industry in 2000, both in the breadth and depth of our service offering and in the ways we interact with our users,” said Heather Smith, Director of Marketing for VisionWeb. “Yet until now, the visual representation of our brand has remained virtually unchanged. We made the decision to refresh the VisionWeb brand and website to better reflect who we are as a company today, and to be a better representation of VisionWeb as we focus on continued growth.”
VisionWeb’s new website reflects the refreshed brand identity and introduces a new, more user-friendly layout that will make it easier for visitors to interact with VisionWeb. Improvements to the site include:
• Access to Log In on all pages of the site via header button.
• Reorganized content structure that makes it easier for practices to find information on services related to their businesses.
• Tabbed navigation layout that makes it easier to move throughout the various sections and pages of the site. • Streamlined presentation of content that is easier to read.
• New “Resources” section containing a catalog of free ebooks, videos, user guides, and other materials VisionWeb offers eyecare practices. Visitors can see the impact of VisionWeb’s refreshed branding on the newly redesigned website, now live at www.visionweb.com, as well as on the VisionWeb Blog, Twitter Page, Facebook Page, YouTube Channel, and LinkedIn Page.
VisionWeb members will now use the red Log In button on the top right of the homepage to access VisionWeb’s optical dispensing and claim management solutions. Eyecare providers interested in using VisionWeb services are encouraged to visit www.visionweb.com to create their free account today. The VisionWeb Customer Service team is available at (800) 874-6601 to answer questions about VisionWeb services and to help with account set up and training.
For more information on VisionWeb’s new brand identity, including use of the new logo, please contact VisionWeb marketing by email at firstname.lastname@example.org.
VisionWeb provides technology solutions for streamlining and simplifying the processes of a variety of businesses in the field of eye care. VisionWeb offers online insurance transaction processing and online ordering and tracking, and additional services for eyecare providers, ophthalmic product manufacturers, distributors, laboratories, and payers. More information can be found online at www.visionweb.com.