New York, NY (May, 2016) – Tura, expands its high-tech TITANflex brand. The new men’s ophthalmic styles focus on the synergy of the brand’s innovative memory metal technology with modern European design. The latest models feature a mixture of materials with functional details. Benefits of TITANflex construction include contemporary styling with stability and stress resistance.
Tura Inc.’s TITANflex brand is synonymous with superior memory metal technology and high quality materials. All frames are super flexible at the bridge and temple, ultra-lightweight and comfortable, and less breakable than traditional frames.
“These TITANflex styles are sophisticated and modern, with a unique construction not common for memory metal product,” says TITANflex Brand Manager Jelena Halliburton. “The use of acetate materials on fronts, flat sheet memory metal bridge and pierced temples create a strong styling voice that inspires confidence and individuality. The models also have a focus on performance accents, masculine colors, and create visual interest.”
- pdt – TITANflex® performance design technology bridge – Bridge is TITANflex® memory sheet material. The key: performance design technology. The result: tough, durable TITANflex® frames with the very latest styles!
- ets – TITANflex® easy temple shortening system – To ensure that TITANflex® frames offer the perfect fit; the top of the temple tips use measured segments which can be shortened (cut) to the required length.
- eas – Eschenbach adjustment support system – an innovative wire core design. Our flat wire core features a zigzag ridge design which creates maximum flexibility and therefore optimum adjustability.
Modern & Fashionable: Style 827013 – Interesting architectural details on the end piece with an open temple design appeal to the man that likes fine technical details. This top selling shape is suitable for both the contemporary or the classic man who requires a strong, resilient frame able to withstand everyday abuse. Premium materials include the direct soldered sheet memory metal bridge with a stainless steel eye wire completed with rubber temple tips. Stainless steel provides an extra lightweight frame.
The Sleek Rectangle: Style 827014 –This nylon rimless soft rectangular shape is for the man looking for classic simplicity with durability and flexibility of a memory metal frame. The touch of architectural detail on the temple adds a masculine design element. Premium materials include the direct soldered sheet memory metal bridge with a stainless steel eye wire and flex stainless steel temples. As with all TITANflex frames, this model is strong, resilient and able to withstand daily wear and tear.
The Modern & Youthful Rectangle: Style 820695 & Style 820696
These two models offer a creative play on technology. This model has a direct soldered sheet memory metal bridge with sporty rubber coated temples which are smooth to the touch. The color blocked section of the temple is rubber over memory metal tubes. This allows the frame to flex and bend in a method that challenges an average spring hinge. Two contemporary full rim wire front in a rectangular shape – one with a high end piece, one with a more centered end piece both for the today’s male looking for an easy-to-wear, everyday eyewear.
The Modern & Youthful Rectangle: Style 827015 – This model is an easy-to-wear contemporary design with the added benefit of TITANflex performance material. It is an ideal shape for the wearer who wants a deep modern lens shape that fits both his style and his Rx needs. The flat metal brow construction adds an element of fashion for the male looking for just a touch of difference. The softer rectangular shape is made for the male that is looking for current, fashionable eyewear of the highest quality. Two tone metal plating on stainless steel temples give this frame unique personality.
About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit: www.tura.com.