New York, NY (March 2016) — Geoffrey Beene, LLC has signed a multi-year renewal license with Tura, 
Inc. for men’s and women’s ophthalmic eyewear and ophthalmic sunglasses, under the Geoffrey Beene label. Tura has expanded the 2016-2017 Geoffrey Beene collection by adding new plastic and titanium materials, a broader color range, and several new designs within the best-selling Geoffrey Beene XL program.
Tom Hutton, President and CEO of Geoffrey Beene LLC, and President of the Geoffrey Beene Foundation, said “Tura continues to be an important partner for the Geoffrey Beene brand; with Tura’s innovation, sourcing, and retail relationships we are confident that Tura will continue to bring in innovation and value to the Beene collection. Geoffrey Beene will continue to attain a larger footprint in the eyewear space.
“Tura will continue to broaden distribution to over 12000 independent ophthalmic retailers across the country.” Merle Sloss, Beene’s Executive Vice President and President of Licensing at Geoffrey Beene believes that Geoffrey Beene is well positioned for today’s economic environment as a neo-traditional designer brand. Geoffrey Beene is known for quality, comfort and style and Tura Inc. is a great partner to support the brand’s positioning. Tura will continue to offer differentiation in the market place and a great value to the consumer in Beene ophthalmic eyewear”
The 2016 Geoffrey Beene collection features the innovative Geoffrey Beene XL series, which is crafted for larger men, blending luxury with comfort and style at an attractive wholesale price. These affordable designs will appeal to the male customer looking for fashionable styles featuring larger eye sizes, wider bridges, longer temples and a wider head fit resulting in a more comfortable fit. Tura, Inc. President and CEO, Scott Sennett said, “There’s an unmet need in the market for updated and stylish men’s eyewear designed to fit larger head sizes. The collection features gradient acetate materials, two-tone metal plating and a modern color palette in a range of modern classic styles.”
Geoffrey Beene, LLC and Geoffrey Beene Foundation Geoffrey Beene Gives Back® (GBGB)
Under its Geoffrey Beene Gives Back® philanthropic program established by Tom Hutton, President and CEO, 100% of Net Profits of Geoffrey Beene, LLC fund new revolutionary cancer research at the Geoffrey Beene Cancer Research Center at Memorial Sloan Kettering Cancer Center. Funding to date combined with the Geoffrey Beene Foundation is approximately $149,000,000 in value.
Other critical causes funded by the Geoffrey Beene Foundation include, Alzheimer’s, Heart Disease, Protection of Women and Children, Veterans Support, Educational Scholarships, and Animal Welfare, which when combined with funding for the Geoffrey Beene Cancer Research Center totals approximately $188,000,000 in value.
For more information, go to www.geoffreybeene.com
About Tura Inc.:
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura’s inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry’s first designer brand license with Christian Dior. Today, Tura employs over 200 people in North America. The Tura Inc. brand portfolio includes: Tura, Ted Baker, L.A.M.B. gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex. For more information, please visit: www.tura.com.