Tura Inc., the inventor of fashion eyewear in 1938, is excited to introduce Geoffrey Beene Eyewear this month. The collection will be highlighted at Tura Inc.’s booth at Vision Expo East. The launch consists of 12 men’s and 12 women’s ophthalmic frames. It includes a balanced assortment of plastic, metal, semi-rimless, and combination styles.
One of America’s true design pioneers, Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort, and quality. Tura Inc.’s latest collection unites Geoffrey Beene’s playful, unconventional spirit with effortless, wearable designs for men and women. And because Geoffrey Beene donates 100% of its net profits to philanthropic causes, the brand has special appeal to the fashion-conscious customer with a social conscience. All net profits from Geoffrey Beene, LLC fund philanthropic causes that support innovative research with cutting edge focus on signature solutions to a host of medical, educational and societal issues.
Initial styles showcase classic and modern shapes with contemporary, jewelry-inspired details and artful, sculptured silhouettes. The collection is defined by three main design themes:
Signature Simplicity: For the fashion purist, this effortless, timeless, and understated sub- collection is distinguished by modern details with subtle sophistication. Each frame features the vertical four-bar signature that has become a hallmark for Beene’s minimalist styling.
Attainable Luxury: For the customer who savors luxurious details, these highly wearable styles, inspired by Geoffrey Beene’s jewelry and his artful use of geometric patterns, feature marble inlays and metal decorative treatments.
Distinctive Individuality: For the fashion-savvy, independent thinker, who values Beene’s couture legacy, this collection offers modern, clean-lined designs that exude confidence.
“Our goal with the Geoffrey Beene Eyewear collection is to translate the designer’s inventive styling into modern, wearable silhouettes for fashion-savvy, value-conscious and socially-aware patients.” Eileen Estrada, Tura Brand Manager for Geoffrey Beene.
The Geoffrey Beene Eyewear collection launch is supported by an assortment of merchandising materials, including counter cards, logo ID, 4-piece display, dual sided banner, and GWP. Each frame is accompanied by a case, cleaning cloth, and special insert advertising Geoffrey Beene’s philanthropic message.Additionally, the Geoffrey Beene Eyewear collection will be an important feature at Vision Expo East. A portion of Tura Inc.’s booth will be dedicated to the brand, and all writing desks will feature the logo with frame decals. Customers will receive a playful tote bag for making an appointment and are eligible for a Geoffrey Beene tie with purchase.
About Tura Inc.:
Tura Inc., with its corporate offices in Great Neck, NY was established in 1938 and is one of the leading manufacturers of optical products. With the introduction of the concept that glasses are a fashion accessory and not a medical necessity in the 1940’s, Tura revolutionised the frame market with this superior innovation and laid the foundation for the position it holds today as a leading distributor of fashion eyewear in the eyewear frame sector. The company can now look back over its 75 years of success knowing that they offer a perfect combination of product design, quality and service. Today, Tura employs over 200 people in North America. The Tura portfolio includes: Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, Lulu Guinness, oio, Ted Baker, TITANflex, and Tura.
For more information, please visit: www.tura.com