Cincinnati, Ohio—July,2013— Super Systems Optical Technologies has hired Lucas Karle as Marketing Coordinator to develop and implement new strategies for increasing awareness of their ‘all-in-one’ lens surfacing system and optical equipment.
Super Systems, also known as Lyric Optical, will be using an omni-channel approach to maximize their exposure to the optical community.
Marketing in the industry of lens surfacing is targeted to a very specialized audience. For Super Systems, accomplishing this task requires a multi-facetted approach. In the same way that their Fastgrind 2200 surfacing system keeps ahead of the competition by continuously utilizing the most cutting-edge technology, so too must they continuously adapt to the changing landscape of marketing to increase brand awareness. To tackle this challenge, Super Systems has hired Lucas Karle as their Marketing Coordinator, replacing Hugh McManus who has transferred to the strategic planning division of Super Systems.
Karle is a graduate of the University of Cincinnati, where he majored in Public Relations and Communication. He brings along years of experience in marketing and customer service including public relations development in both the private sector and non-profit organizations in the Greater Cincinnati area. Karle plans to expand brand awareness by utilizing unique strategies applied to website interactivity, social media, customer service and target audience outreach.
Karle elaborated on his strategy, saying “Fastgrind has so many advantages that it practically sells itself. The biggest challenge is making sure that our target audience, both domestic and international, is informed and educated about the features, advantages and benefits of all our products. As Marketing Coordinator, I will utilize every medium of communication to effectively draw future customers to our company while maintaining the quality service our existing customers have come to expect.”
In addition to a new marketing strategy, Super Systems also plans on doing a wide scale update on their website. They also plan to concentrate on optimizing the website for all web browsers, tablets, and mobile devices.
*Super Systems Optical Technologies is a Cincinnati based company that has been servicing and supplying the optical industry for ninety years. They are the manufacturers and distributors of the Fastgrind 2200. Fastgrind is the world’s fastest and smallest lens surfacing system. Fastgrind can produce digital quality progressives in as little as twelve-minutes using time-proven technology that does not require costly molds, dangerous chemicals or messy solutions. This allows Eye Care Professionals with small to medium sized dispensaries to eliminate the cost of high-price labs and exceed customer expectations by providing same day service.