SPY Inc. announced its relationship with Realtree has expanded from one eyewear style in 2011 to a nine-piece series for spring 2012: seven sunglasses designs and two goggle choices. The SPY + Realtree Collection will see the most popular artwork from Realtree — innovator and manufacturer of the world’s most versatile camouflage patterns — applied to select SPY’s Dale Earnhardt Jr. Signature models, in-line sunglasses, SPY Performance eyewear, and motocross goggles. All nine pieces will come with safety-orange logo hits and orange mirror or bronze lenses.
“Our expanded Realtree program developed naturally from our great working relationship with Realtree and a complementary product fit between our brands,” says Devon Howard, SPY marketing director. “We had fun collaborating with the Realtree crew on the SPY + Dale Earnhardt Jr. + Realtree Dirty Mo sunglass last year, and the incredible response we got from retailers and consumers — as well as our athletes — led us to the conclusion: ‘Let’s do more.’ So we did and, not surprisingly, the line is a cross-over success — a hit at leading outdoor stores, as well as with the coolest action sports and motorsports retailers.”
Kristy Barnes, Realtree licensing account manager says: “SPY makes incredible, high-quality, technical eyewear that also looks, works and feels great. This is a perfect offering for our core customers that depend on vision protection and also appreciate style. We’re also enjoying new Realtree fans rising from the SPY ranks, which is a testament to our shared brand promise of getting out and having a good time.”
The SPY + Realtree line was developed for both athletes and outdoorsmen wearing protective eyewear or sunglasses to help ensure unobstructed vision in all conditions.
“Clouded vision is not a good thing approaching 100 mph, soaring 30 feet in the air, or hiking around armed with a deer rifle,” says Howard. “But it’s a non-issue with our SPY Scoop ventilation and lens treatments. Essentially, the SPY + Realtree collaboration brings together good-looking, high-quality and high-performance shades with fun-loving people who really enjoy the outdoors.”