Padua – São Paulo, September 2015 – Safilo Group, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Alpargatas, the Brazilian footwear, clothing and accessories company owner of leading global brands, announce today their new global havaianas eyewear license running up to 2021 and renewable upon mutual agreement.
The new havaianas eyewear collection will be designed, developed, manufactured and distributed by Safilo across the world through an extensive distribution network, starting from the second half of 2016.
“We are thrilled about this new partnership and trust. We have an exciting opportunity – the unique vibrant Brazilian personality of havaianas with its iconic creative simplicity has inspired us to create innovative cool eyewear with broad appeal for the world”, commented Luisa Delgado, CEO of Safilo Group, “With havaianas, we add significant value to our portfolio and strengthen our corporate play in the fast growing big mass-cool consumer segment, as anticipated by our 2020 Strategic Plan.”
Carla Schmitzberger, Global Director for havaianas, added: “With eyewear we now take the joy of havaianas further to the total look. It is for us a strategic category with long-term potential. We are delighted to count on Safilo as our strategic eyewear partner who offers unique best in class capabilities, product design leadership, longstanding know-how, focus on quality, innovation and proven high quality distribution. We feel that we share a common vision for this exciting business opportunity, and approach it with shared focus on customer satisfaction.”
About Safilo Group
Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878. Internationally present through 31 owned subsidiaries and exclusive distributors in key markets – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – Safilo is committed to quality distribution in over 130 countries around the world. Safilo’s portfolio encompasses proprietary brands – Carrera, Polaroid, Smith, Safilo and Oxydo – and licensed brands Dior, Dior Homme, Fendi, Gucci, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Fossil, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue and Tommy Hilfiger.