ClearVision Optical’s licensor Op translates the quintessential West Coast surf vibe into the ultimate cool with a fun and celebrity-packed Fall 2010 national advertising campaign.
The advertisements feature a full-blown celebrity cast that includes Glee stars Cory Monteith and Dianna Agron as well as Trevor Donovan of 90210, Gossip Girl Jessica Szohr and singer Cassie. A series of several ads, Op is sure to generate even more of an appeal to its beach-loving and carefree clientele.
Op’s Fall 2010 ads will be featured in the August issues of OK! Weekly and Star Magazine, the September issues of M, Twist, J-14 and Cosmopolitan, the September/October issue of Teen Vogue and October issue of Seventeen.
ClearVision Optical and Op have successfully incorporated the surfing lifestyle into stylish eyewear. Fusing a beachy, youth scene culture with fashion, the Op eyewear collection recreates the surf-culture lifestyle in over 30 frames. Targeting men and women, ages 15-35, Op eyewear is fresh, fun, authentic and hip.
Offering a youthful selection of shapes and materials, the line includes hip acetates and laminates in bright colors, sporty metals, bold acetate/metal combinations and streamlined semi-rimless styles.
For more information on the Op Collection, please visit www.cvoptical.com or on Facebook at www.facebook.com/clearvisionoptical
ClearVision Optical is a leader in the eyewear industry, with an extensive portfolio of distinctive brand names. A privately held company, ClearVision currently designs and markets optical quality frames and sunglasses for BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Op, Jessica McClintock and Fisher-Price®, as well as Junction City and several other well known house brands. ClearVision’s collections are distributed throughout the United States and throughout 20 countries internationally. To learn more about ClearVision Optical, visit www.cvoptical.com.