July 25, 2016, New York – On Tuesday, July 19th, Austria-based eyewear brand neubau eyewear celebrated its U.S. launch with an Austrian-themed evening at Freud restaurant in New York City. The exclusive event, which kicked off with a cocktail party and continued into a dinner for media and influencers, gave guests the opportunity to view and try on neubau eyewear’s current ophthalmic collection while taking a sneak peek at the fall styles and sunglasses slated to arrive in October 2016.
The New York festivities – neubau eyewear’s first event in the country since launching internationally in June 2016 – underscored the brand’s Austrian provenance while serving up a dose of New York flavor. Held at Freud, a hip new restaurant offering Viennese cuisine and atmosphere, the evening reflected the importance of Vienna to neubau eyewear’s collections, which are designed to embody the innovative ideas, groundbreaking culture and forward-thinking fashion of that city’s Neubau district. Top Brooklyn DJ Amber Valentine spun tracks with a cool hipster vibe against a backdrop of Neubau-inspired décor. Eyecatching “enzis” – pieces of modern outdoor lounge furniture that have become a trademark in Vienna’s MuseumsQuartier – were a standout and a partygoer favorite.
Attendees included customers, tastemakers and trade reporters as well as editors from fashion outlets such as WhoWhatWear, Forbes.com, Elle.com, MarieClaire.com and Refinery29. Each guest was invited to select a pair of the contemporary, urban, yet classic glasses as a reminder of the neubau eyewear “frame of mind.”neubau eyewear designs showcased at the event are available through select optical retailers, with sun debuting in October 2016.
About neubau eyewear: neubau eyewear, handcrafted by a premium Austrian eyewear company, launched in June 2016 with 12 optical eyewear styles in six colors each; the first sunglass collection will follow later this year. The brand takes its name from the Neubau district of Vienna, a ground for innovative ideas and definitive trends in fashion, music and contemporary art of all genres. This type of spirit can be found in the urban quarters of many of the world’s major cities – these areas perfectly sum up what neubau eyewear stands for and where the inspiration comes from.