Great Neck, NY (June, 2013) – Tura expands their Lulu Guinness Eyewear collection with the addition of chic, retro-inspired women’s ophthalmic styles that feature exclusive materials. Designer Lulu Guinness’ individual style and irresistible glamour is reflected in the most recent releases to the eyewear collection. New styles feature special treatments on the temples such as playful patterns, 3D laser cut designs and a logo plaque. Materials are both acetate and flat sheet metals. A few standout styles include:
L746 Brown – Born from a reader design, this narrow sophisticated oval with a flat sheet metal construction packs a punch. Its laminated zyl temple with playful patterns offers color and variety.
L747 Black – The matte and shiny lasered lines show the pattern of a pair of silk stockings, while the undulating temple underscores the brand’s sex appeal.
L752 Burgundy – Following current fashion trends, this model speaks to a contemporary woman. The 3D laser cut temples and rich plaque logo detailing complement this progressive friendly design.
L865 Tortoise Mint – A retro-inspired, youthful plastic frame with a layer of color and a playful dot pattern on the temple.
“These new styles will appeal to women who want to make a bold yet refined statement with their eyewear,” says Eileen Estrada, Tura Inc.’s Director of Product Development for Lulu Guinness Eyewear. “We added fun details on the temples and color variations that will encourage our customers to showoff their frames.”
Adds Tura Inc. President and CEO Scott Sennett, “Lulu encourages her customers to experiment with fashion, a philosophy that’s apparent in this revamped eyewear collection. Like all of Lulu’s designs, the eyewear is sophisticated yet daring, commercial but collectible, luxurious and still affordable.”
The Lulu Guinness eyewear collection is currently sold at independent ophthalmic retailers across the country.
About Lulu Guinness:
Lulu Guinness, OBE famous for her exquisite, witty handbags and accessories, launched her company in 1989 and instantly became a “must” in every fashion aficionado’s international address book. Wild praise in the fashion media paved the way for Lulu Guinness shops in London, New York and Tokyo. Her unique creations are also sold in department and specialty stores worldwide, including Harrods, Selfridges and Fortnum and Mason in the United Kingdom, Brown Thomas in Ireland, and Lane Crawford in Hong Kong. Brand expansionincludes small leather goods, luggage, umbrellas, compacts, watches, and eyewear. Celebrity fans of the brand include Dita von Teese, Helena Bonham Carter, Katy Perry, Sophie Dahl, Rachel Weisz, Keira Knightley, and Sienna Miller.
About Tura Inc.:
Tura Inc., with its corporate offices in Great Neck, NY was established in 1938 and is one of the leading manufacturers of optical products. With the introduction of the concept that glasses are a fashion accessory and not a medical necessity in the 1940’s, Tura revolutionised the frame market with this superior innovation and laid the foundation for the position it holds today as a leading distributor of fashion eyewear in the eyewear frame sector. The company can now look back over its 75 years of success knowing that they offer a perfect combination of product design, quality and service. Today, Tura employs over 200 people in North America. The Tura portfolio includes: Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, Lulu Guinness, oio, Ted Baker, TITANflex, and Tura.
For more information, please visit: www.tura.com