Tura expands its re-mastered Lulu Guinness collection with new cat-eye eyewear. In keeping with the Lulu Guinness DNA, the new ophthalmic styles provide a modern, dramatic and flirty update to the popular Cat Eye shape trend. The frames feature custom iconic prints from the designer’s handbag collection, combining luxurious laminate materials and engravings to flatter a variety of women’s faces. While these new models are bold, they are still very wearable.
“The Lulu Guinness brand is known for combining various viewpoints into a cohesive whole, and the latest models are no exception,” says Tura Inc.’s Vice President of Brand Management Jennifer Coppel. “While the front shapes are very retro with a striking attitude, they maintain Lulu’s iconic sophistication and refinement.”
Sexy Secretary: Style L874 The mysterious sexy secretary is brought to life with a rich acetate frame. Custom printed temples including leopard, black and white stripes, and glitter embedded acetate, make this frame even more striking. A soften squared off bottom provides a contemporary feel to a retro Cat Eye style. The contemporary color palette includes Black, Havana, and Eggplant.
Romantic yet Daring: Style L881 This Cat Eye style oozes retro romantic femininity, and incorporates modern and dramatic playful details. The soft oval lens shape makes this frame glamorous and wearable, while the unexpected laminate crystal layer revealed at the brow line gives the frame a playful uplift and drama. A Lulu Guinness iconic lip is also featured as a small metal detail on the temple, adding spice to this frame. The chic color palette includes Black, Tortoise, and Purple.
Sleek and Subtle: Style L762
The Lulu Guinness woman who seeks a sleek Cat Eye should look no further. A stainless steel flat metal front enables this model to remain ultra-thin and lightweight, even with its stylish rich acetate temples. The romantic enamel filled engraved design on the front temporal edge is a nod to the Cat Eye’s retro roots. The Cat Eye shape is on trend for the modern woman who wants a glamorous uplifting shape with attitude. The sophisticated color palette includes Black, Brown, and Navy.
Petite Pretty Woman: Style L763- This petite frame makes a dramatic and mischievous statement. Upon first glance, the oval lens shape set in a stainless steel flat metal front is subdued and romantic. However, Lulu injects her DNA into this style by adding a sassy Cat Eye corner and a retro coining texture on the brow that is enameled with a contrast color. The rich horn and tortoise acetate temples artfully blend with the metal front hue. The classic jewel-tone color palette marries well with Lulu’s romantic, sexy and mischievous viewpoint. Colors include Black, Brown, and Burgundy.
About Tura Inc.:
Tura Inc. was founded in 1938 and continues to be a leading designer and distributor of fashion eyewear. Tura revolutionised the frame market in the 1940s by repositioning eyewear as a fashion accessory—as well as a medical device. Today, Tura employs over 200 people in North America. The Tura brand portfolio includes: Tura, Ted Baker, Lulu Guinness, TITANflex, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, and oio. Tura is a member of the Eschenbach Group of Germany.
The Lulu Guinness brand is currently sold exclusively at independent ophthalmic retailers across the country