Great Neck, NY (February, 2013) – Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, has re-mastered the Lulu Guinness Eyewear collection with the addition of chic retro styles, exclusive materials, and a limited edition frame. The new collection of women’s ophthalmic and sun frames (acetate and metal) will be highlighted at Vision Expo East.
Designer Lulu Guinness’ individual style and irresistible glamour is reflected in the latest eyewear collection. Many styles feature colorful interpretations of the cat eye shape and Lulu’s signature lips as a pattern, plaque or cut out on the temple. A few standout styles include:
L753 – Limited edition, 60’s inspired exaggerated cat eye sunglass style that is sure to entice collectors, will debut at Vision Expo East.
L740 – Sophisticated lightweight, semi-rimless ophthalmic frame with a subtle laser inscribed lip pattern and signature lip icon cut out on the temple.
L867– Ophthalmic styles with several colors featuring exclusive, custom Italian laminations inside the temples.
L864 – Studded, cat eye frame inspired by Lulu’s sexy librarian designs that can be made into sunglasses or kept as an optical style.
L100 – Handmade sunglass with a slightly upswept oval and a fishnet print inside the temples. L102 – Rock-inspired sunglass with handset studs, Swarovski stones, and a slightly gradient lens, mixed with handmade Japanese zyl.
L103 – Bold sunglass style featuring handmade custom laminates including animal print, polka dots, or lips on the outside temples.
L739 – Contemporary oval cat eye ophthalmic style, combining a classic rim wire with zyl temples.
“This year, we’ve re-mastered the brand to have more attitude, to attract a bold and sassy customer,” says Eileen Estrada, Tura’s Brand Manager for Lulu Guinness Eyewear. “Think red lips and a pencil skirt; a woman with flair.”
Adds Tura Inc. President and CEO Scott Sennett, “Lulu encourages her customers to experiment with fashion, a philosophy that’s apparent in this revamped eyewear collection. Like all of Lulu’s designs, the eyewear is sophisticated yet daring, commercial but collectible, luxurious and still affordable.”About Lulu Guinness:
Lulu Guinness, OBE famous for her exquisite, witty handbags and accessories, launched her company in 1989 and instantly became a “must” in every fashion aficionado’s international address book. Wild praise in the fashion media paved the way for Lulu Guinness shops in London, New York and Tokyo. Her unique creations are also sold in department and specialty stores worldwide, including Harrods, Selfridges and Fortnum and Mason in the United Kingdom, Brown Thomas in Ireland, and Lane Crawford in Hong Kong. Brand expansion includes small leather goods, luggage, umbrellas, compacts, watches, and eyewear. Celebrity fans of the brand include Dita von Teese, Helena Bonham Carter, Katy Perry, Sophie Dahl, Rachel Weisz, Keira Knightley, and Sienna Miller.
About Tura Inc.:
Tura Inc., with its corporate offices in Great Neck, NY was established in 1938 and is one of the leading manufacturers of optical products. With the introduction of the concept that glasses are a fashion accessory and not a medical necessity in the 1940’s, Tura revolutionised the frame market with this superior innovation and laid the foundation for the position it holds today as a leading distributor of fashion eyewear in the eyewear frame sector. The company can now look back over its 75 years of success knowing that they offer a perfect combination of product design, quality and service. Today, Tura employs over 200 people in North America. The Tura portfolio includes: Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, Lulu Guinness, oio, Ted Baker, TITANflex, and Tura.
For more information, please visit: www.tura.com