Kirk & Kirk announce the launch of their new eyewear collection called Kaleidoscope.
Inspired by Kalos, Greek god of beauty and comprising of a unique colour palette that is in tune with seasonal fashion trends but is distinctly different from the crowd.
The eyewear from start to finish is hand made in France.
Why acrylic? It allows the wearer to have a substantial frame but it is incredibly lightweight – up to a third of the weight of a traditional acetate frame. Secondly Kirk & Kirk have access to a unique colour palette that allows the optician/boutique to differentiate themselves from their competitors by offering a distinctly different, yet entirely wearable, collection. Thirdly, the collection has an indefinable finish, a polished glass effect that is only achievable in acrylic.
“We have spent much of this year listening to opticians to assess what would improve their business,” said Jason Kirk. “The majority want a collection that makes their store unique and allows them to stand out from their competitors but also a collection that will sell.”
The Kaleidoscope optical collection offers eight shapes in nine colours which include aqua, coral, cranberry and combinations colours Ocean Flame, Dusk and Earth.
Shapes remain simple and accessible with a nod in the direction of classic British styling.
The Kaleidoscope Sun Collection is comprised of six shapes in four colour combinations.
Via Kirk And Kirk