Eyewear industry leader ClearVision Optical introduces IZOD Interchangeable eyewear, a unique new collection that lets consumers customize their eyewear by changing the temple color to match their look.
Designed for those who like to express their own unique style, this youthful, on trend collection includes 4 handmade acetate front shapes in 2 colors and 2 sizes each, and 8 vibrant temple colors, all crafted from lightweight, hypoallergenic TR-90 material. By choosing one frame and two additional temple colors, consumers have the opportunity to create three looks with one frame.
“Especially in the past few years, customization and personalization have become key trends in fashion, whether its footwear, clothing, and accessories – even eyewear,” says Peter Friedfeld, ClearVision’s Executive Vice President. “Consumers use customizable products as another way they can express their own uniqueness. So we created the IZOD Interchangeable collection for those self expressive consumers to whom ‘one size fits all’ does NOT apply; it’s a unique collection that lets these consumers quickly and easily customize their look. Plus, it reinforces IZOD’s trademark style of colorful designs with a youthful focus.”
IZOD Interchangeable includes a unique, patent pending interlocking system; consumers simply click a button to remove the temple, then slide and lock the new temple into place. Engineered through 3D printing technology, the slim design of the interlocking system was perfected for maximized ease of use by consumers. Use of 3D printing technology streamlined the design process, significantly reducing development time.
Each progressive-friendly style comes standard with a particular color temple; consumers can choose two additional sets of temples, available in vibrant solids and colored tortoise.
Via Clearvision Optical