Throughout 2016, Frameri glasses with HOYA lenses will be available for purchase at 500 Eyecare Professionals in the U.S.
LEWISVILLE, TEXAS, (April, 2016) – HOYA Vision Care, one of the largest producers of optical lenses, announced today a partnership with Frameri, creator of the interchangeable frame and lens system. As part of the partnership, Frameri frames with HOYA lenses will soon be available for sale at 500 independent eye care practices throughout the continental United States. The rollout is slated to happen throughout 2016.
Frameri offers a new platform that allows the wearer to interchange their lenses and frames. The partnership presents an opportunity for independent optical practices provide a unique offering to their patients.
This is a game-changer in the way that consumers can engage in the fashion, utility, and function of their eyewear. For consumers that are very “function-oriented” they can have one pair of frames and be able to exchange lenses depending on their visual demands throughout the day. For consumers that are more fashion-forward, the reverse is true. The lens shape is the driver of the frame fashion. These wearers can utilize one pair of premium HOYA lenses and still enjoy different looks.
“Independent eye care professional will be critical to our success. We are excited to collaborate with HOYA as they are already a driving force for innovation among the independent practices they service,” said Frameri Founder Konrad Billetz. He continued, “Because of my own personal story I know the important role independent eye care providers play in our lives. Being able to offer them a product that benefits their patients and their business is a great opportunity.”
“Unlike the sharks, we understand the eye care business and saw unique value in partnering with Frameri,” said Barney Dougher, President of HOYA Vision Care, North America, referencing Frameri’s appearance on the hit show Shark Tank. He continued, “Frameri has a great story, patented technology, and utility that offers brand differentiating opportunities to independent practices.”
About Hoya Corporation
Hoya Corporation is a global technology company traded on the Japanese stock exchange based in Tokyo, Japan, and the leading supplier of innovative and indispensable high‐tech and healthcare products based upon its advanced optics technologies. Hoya is active in four fields of business: The Healthcare provides eyeglasses and contact lenses for retail sales. The Medical provides endoscopic system and intraocular lenses for cataract surgery. The Electronics makes mask blanks and photo masks for the semiconductor devices and LCD panels as well as glass memory disks for HDDs. The
Imaging produces optical lenses, SLR/compact digital cameras, lens modules and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and employs over 36,500 people worldwide. For more information about Hoya please visit www.hoyavision.com
Frameri, founded in 2013 by Konrad Billetz, provides customers with interchangeable boutique-quality frames and lenses. These stylish and durable glasses allow customers to tailor their eyeglasses and sunglasses to their personal style and needs. Frameri not only changes how people purchase prescription eyewear, but also changes the experience of owning glasses by putting an emphasis on exploration and challenging the norm. Frameri designs glasses for actual glasses wearers — helping the world see in a more natural way. For more information about Frameri please visit www.frameri.com.