Dig in to our runway report of the most standout fashion trends for Spring/Summer 2017 to help plan your own enticing eyewear assortment getting to know the latest runway trends doesn’t just equate to good fashion sense, it makes good business sense.
Fashion is a $1.2 trillion global industry, with more than $250 billion spent annually in the U.S. And, fashion trends drive sales of everything from evening gowns to eyewear.
In addition, eyewear is coming of age in the fashion world, which means it’s more top-of-mind for consumers (read: your patients and customers) than ever before. Here’s a head-turning, prime-time example: Eyewear was featured in 40 of the 75 looks presented in Gucci’s Spring/Summer 2017 runway show.
Here, we share seven key style trends that your patients will be clamoring for as the seasons change, with tips on incorporating eyewear into the mix.
Floral prints signal that spring has sprung, but fashion designers showed no restraint when incorporating the staple print this year.
“For Spring, that means big, bold, graphic, and colorful from the runways of Balenciaga, Gucci, and more—think Slim Aarons for the Insta-generation,” says Harper’s Bazaar.
Floral prints are an invitation to incorporate fun and flirty frames, such as this runway style from Luxottica, pictured here in the Dolce & Gabbana Spring/Summer 2017 runway show.
Pairing floral-printed eyewear with floral-printed garments is on-trend, too.
Sheer ensembles graced the runways for Spring/Summer 2017, like this star-speckled number from Elie Saab.
Is it practical off the runway? “Not always, but sheer, pretty, chiffon layers are in, in a big way,” claims Vogue.
Because this season’s sheers are a fun chance to work with layers and accessories, sleek and chic eyewear is a surefire way to top off the trend. Pictured is Elie Saab sunglass style ES 004/S from Safilo, offered in gold with brown lenses and palladium with burgundy lenses.
Pretty in pink—or red, fuchsia, or magenta. Fashion labels such as Balenciaga, Valentino, and Givenchy (pictured here) presented a plethora of pink clothing on the runway for Spring/Summer 2017.
“The color for Spring is doubtlessly any shade of pink—but don’t expect anything too twee…these rosy hues are all about strong femininity and not girlish repose,” advises Harper’s Bazaar.
How to add in eyewear? Take notes from Givenchy with a perfectly pink production, offering rosy shades that complement the established pink hues.
Totally white ensembles are as on-trend for men this season as they are for women, illustrated here in rag & bone’s Spring 2017 runway show. Pictured is sunglass model rag & bone x Vuarnet 02, part of Vuarnet’s collaboration with the fashion label. To pair eyewear with of-the-moment athleisure looks, keep accessories as bright as garments themselves but with subtle pops of color, (like the matte ivory style with pure gray red flash lenses shown here), creating an off-the-runway look that’s minimalistic and clean.
Designers ditched conservative pinstripes for nautical stripes for Spring/Summer 2017, as shown here on the Fendi men’s runway—which was, in fact, designed to look like a summer getaway at a Mediterranean villa (equipped with a lap pool in the center). This look’s off-to-the-beach vibes are amplified by the retro brow line-shaped Fendi FF 0228/S sunglasses from Safilo, pictured here in desert sand leather with azure temple tips and blue lenses.
