Oxford, UK, July 2013 – Adlens®, the technology company specialising in the development and commercialisation of easily adjusted, variable focus lenses, further increases its global reach through its new branch in China, Adlens® (Shanghai) Trading Company Limited 艾亮（上海）貿易有限公司. Based in Shanghai, operations will include the commercialisation and market development of all Adlens® products such as managing wholesale, import and export, trading and sales of glasses and sunglasses, lenses and all related accessories in the region.
Florence Cheng, Adlens® Director of Asia Pacific, will lead the Chinese venture. With over 10 years of experience in strategic planning and new business development, Cheng has extensive knowledge of market entry, licensing and franchising in the region.
“This new entity marks an important step forward in the growth of our company,” said Michael C. Ferrara, CEO of Adlens®. “With Florence leading this strategic initiative, we are building the variable focus eyewear category across the China region, which is one of our key corporate priorities. At the same time, we are increasing access globally to help satisfy steady consumer demand and support both our business and philanthropic missions.”
This announcement comes on the heels of the launch of Adlens® online sales channel in the United States. Initiated in May, e-commerce has more than doubled existing sales in the region. Adlens® officially launched in the United States in late 2012 through retail partnerships with key Eye Care professionals and has plans to pursue a wider retail market including home improvement, fashion, travel and convenience later this year.
About Adlens®
Founded in 2005 in Oxford, UK, by Hong Kong businessman and philanthropist James Chen, Adlens® is the global leader in variable focus eyewear. Its highly skilled team of engineers, optometrists and design professionals has developed a completely new category of vision correction through three variable focus products: Emergensee™, Hemisphere® and The John Lennon™ Collection.
Based on the Alvarez lens technology, Emergensee™ is a brand of variable focus glasses designed for use as a temporary spare pair, instantly customisable for whoever is in need. They are an ideal solution for managing fluctuating vision after eye surgery as each lens can be adjusted to suit the patient’s needs.
Available in both optical and sunglasses, Hemisphere® is the world’s first complete range of variable focus prescription eyewear. Its Fluid-Injection lens technology provides instant vision correction and immediate dispensing.
Also based on Fluid-Injection technology is The John Lennon™ Collection. Inspired by John Lennon’s™ work, life and style, this collection features the distinctive round shaped glasses he is famous for.
Adlens® is a commercial business with a social soul: through its Buy One Give One programme, for every pair of Fluid-Injection glasses purchased the company donates a pair to someone in the developing world. Distribution of the glasses is administered by Vision for a Nation®, a charitable foundation running an innovative programme to provide universal access to eyeglasses, one nation at a time, starting in Rwanda.