Transitions Optical x Darius Rucker x Visionworks Raise Awareness On Healthy Vision
The Latest in Adaptive Lens Technology Showcased At the CMA Music Festival PINELLAS PARK, Fla., June , 2014 — In an effort to educate consumers about the importance of healthy, enhanced vision and its connection to enjoying the “sights” in everyday life, Transitions® adaptive lenses™ and industry partner Visionworks engaged consumers during the CMA Music Festival, June 5 – 8 in Nashville, Tenn. GRAMMY® and CMA Award winning music artist and Transitions lenses wearer, Darius Rucker, took the stage at LP Field on Saturday night. The CMA Music Festival is one of several community events this year in which Transitions lenses and Visionworks are partnering with Rucker to raise awareness about proper eyecare and eyewear.
“The ability to see clearly and comfortably is such a huge part of all aspects of my life, professionally and personally,” said Darius Rucker. “Having worn Transitions lenses for years, I know how important enhanced vision really is, and I can’t wait to play at CMA Music Festival’s LP Field this year and continue to support Transitions Optical and Visionworks in spreading the word about not taking your vision for granted and having the right eyewear to fit your lifestyle.”
During CMA Music Festival, Transitions adaptive lenses and Visionworks were located together in The Buckle along Broadway in downtown Nashville, and invited the Festival’s more than 80,000 attendees to receive free vision screenings, sign up for the chance to win a Darius Rucker signed guitar and experience enhanced vision by trying Transitions® Trial Decals™, which demonstrate the technology recently introduced in Transitions® Signature™ lenses. The most responsive everyday adaptive eyeglass lenses to date, Transitions Signature lenses remain completely clear indoors but automatically get darker in even more conditions outdoors to give prescription lens wearers a superior and enhanced way to see the world.
“We’re thrilled that Visionworks is joining us again at the CMA Music Festival this year, and that our brand ambassador Darius Rucker will be performing, as it provides such a relevant opportunity for us to educate people about how important it is to take care of their eyes and see their best,” said Patience Cook, associate director, North America marketing, Transitions Optical. “By engaging consumers with the chance to experience enhanced vision and our latest technology by trying Transitions Trial Decals, we hope to underscore the connection between the ability to see clearly and comfortably and enjoying life’s everyday moments.”
Transitions Optical and Visionworks will also join Darius Rucker in select markets during his True Believers Tour later this year to provide free eyecare services to children and families in-need.
About Transitions Optical, Inc.
Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. Transitions Optical has been awarded the Gallup Great Workplace Award for 2013 for the fifth consecutive year.
For more information about the company and Transitions lenses, visit TransitionsPRO.com.
Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with 640 optical retail stores in 40 states and the District of Columbia. Visionworks is committed to providing their customers with an excellent shopping experience and high quality products and services with the best value and selection in the industry. All stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at nearly all locations and doctors of optometry at or next to every store. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.
About CMA Music Festival
The Ultimate Country Music Fan Experience began in 1972 as Fan Fair®, bringing 5,000 fans to Nashville’s Municipal Auditorium. More than 40 years later, the now legendary Festival has become the city’s signature music event. In 2014, CMA Music Festival will host visitors from every state and 21 foreign countries. CMA Music Festival will once again be filmed for a national television special to air on the ABC Television Network. This is the 11th consecutive year that the event has been filmed for a network television special, a feat no other music festival has achieved. “CMA Music Festival: Country’s Night to Rock” will be executive-produced by Robert Deaton.