Spring 2017 Is Season Four for Tory Burch Sport
The athleisure category just keeps growing. Last week J.Crew launched an activewear range in partnership with New Balance, and Beyoncé’s Ivy Park collection for Topshop arrived earlier this year. Spring 2017 is season four for Tory Sport, and it’s done a fair bit of expanding of its own. Taking a spin around the airy showroom yesterday, Burch explained that the line has been around long enough now to see what’s tracking with customers. The golf and coming-and-going categories are larger than ever, and with shoes and bags receiving a positive response, Burch and her team have targeted accessories as a growth area. The ruffle-trim sneakers that walked the Tory Burch runway in September will be offered in multiple colors come Spring. Tongue-in-cheek shark-shaped coin purses accessorize larger totes and backpacks.
For all the fun they look like they were having, the collection is just as much about performance as it is play. So there’s no shortage of woman-friendly details, like seamless knit polos (no chafing), tech fabrics that wick moisture when the temperature goes up and retain heat when the mercury goes down, reflective detailing on the running gear, and featherweight windbreakers for easy packing. But all athleisure brands tout performance; the real selling point of Tory Sport is its very clear identity. Color, print, whimsy, and a vaguely retro sensibility are the collection’s signature characteristics. Among the highlights were a polka-dot knit inspired by a sweater of her dad’s that Burch wore to pieces, one of those ultralight windbreakers in a bold red and light blue horizontal stripe, and a great white tracksuit with multicolored stripes down the arms and legs.